Reducing Attrition with 3.3M clients

Strategy: Develop an attribution model with data engineers to understand the role and potential impact of highly targeted social media content. Implement a pilot initiative that targets our audience at key moments.

Achievements:

• Developed advanced targeting for 3.3 million customers.

• Executed the first global social behavioural pilot.

• Reduced attrition by 1.5% using social media.

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