Selling Australia with the right content

How to convince people to completely change their lives
Client
Go Study Australia
Year
2022
Segment
Education
Services
Business Growth

Challenge: Grow the revenue of a business that sells the experience of coming to study in Australia

Strategy: Grow lead acquisition by understanding the performance of various marketing channels to implement a multi-faceted approach to lead acquisition, focusing on understanding audience triggers. Use targeted ads to reach potential students based on demographics, psychographics, interests, and search intent. Implement a lead nurturing journey using CRM.

Results:

• Created conversational bots to automate the lead acquisition strategy.

• Reduced the cost per lead by 10 times.

• Increased global leads by over 6,000 (new leads) in the first 3 months.

• Created an onshore marketing plan in 6 different languages.

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