Challenge: Grow the revenue of a business that sells the experience of coming to study in Australia
Strategy: Grow lead acquisition by understanding the performance of various marketing channels to implement a multi-faceted approach to lead acquisition, focusing on understanding audience triggers. Use targeted ads to reach potential students based on demographics, psychographics, interests, and search intent. Implement a lead nurturing journey using CRM.
Results:
• Created conversational bots to automate the lead acquisition strategy.
• Reduced the cost per lead by 10 times.
• Increased global leads by over 6,000 (new leads) in the first 3 months.
• Created an onshore marketing plan in 6 different languages.