Zero money, but funny

How to beat Hollywood with zero dollars

Client

Independent Movie

Year

2014

Segment

Movies

Services

Branding

Challenge: Managing an independent Chilean movie release against Hollywood blockbusters with only online presence and $0 budget.

Strategy: to make the lead character of the movie an influencer without people knowing it is a fictional character.

Results:

22,000 Followers on Twitter

18,000 Facebook fans

+250,000 Views on Youtube

Became the 4th most viewed Chilean movie in 2014

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